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Social app · Product design · Creative direction

Sesamamu

An app that gets people who don't know each other talking.

A game of detective work: as you peel away layers of questions, you uncover the true identities of your friends. Beyond design, the role included project management and Swift software engineering.

Client
Apple Developer Academy
Services
Ideation, Product management, Creative direction, UI/UX design, Software engineering
Sector
Social app
Sesamamu — screen 1 of 4
Sesamamu — screen 2 of 4
Sesamamu — screen 3 of 4
Sesamamu — screen 4 of 4

The challenge

Sesamamu began as an assignment at the Apple Developer Academy Indonesia: help people who don't know each other talk more, and spark conversation in Christian cell groups. It came from the awkward moments of getting to know each other in a group.

Our approach

A bank of questions gathered from interviews and surveys, written by the team. Avatars keep identities under wraps, so users can open up without any pressure.

Results

No public numbers for this one — the work speaks in how it feels.

3
roles held: designer, project manager and Swift engineer
1
question bank built from interviews and surveys
1
avatar layer so identities stay hidden

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