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Sustainability · Website · Brand refresh — 2021

Polindo Utama

Giving an industrial recycling company a story worth telling.

The result is a new marketing site that presents capability, process, and environmental impact clearly to corporate clients — built to do the credibility-building work a first meeting used to carry alone.

Client
Polindo Utama
Services
Repositioning, Content architecture, Web design
Sector
Industrial / Sustainability
Year
2021
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The challenge

Polindo Utama had real credibility offline as an established recycling firm, but a dated web presence was undercutting that trust online — and losing B2B leads before conversations even started.

Our approach

We led a repositioning workshop with the team, rebuilt the site's content architecture around how corporate buyers evaluate a partner, and designed a modern visual language grounded in the realities of the industry.

Results

A brand and a website now doing the job the offline reputation always deserved.

100%
refreshed brand presence
5
core services made legible
1
B2B-ready web platform

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